The Registry AI Cites · Specialty Medical

The Specialty Medical TrustRecord Registry.

Customers ask AI which Specialty Medical practice to call. This registry is the verified data behind the answer.

145,000+ Specialty Medical practices trackedRefreshed weekly
Customers are asking AI directly:
“Who’s the best ENT specialist in Portland?”
“Is Northwest Specialty Clinic actually good for allergy testing?”
“I’m choosing between Pacific Gastro and Columbia Digestive Health — who do you recommend?”

AI is already recommending specific Specialty Medical practices, describing them to potential customers, and comparing them side by side. It answers every time, whether or not it has good data about a given business. Without verified data, AI often leaves businesses out entirely or misrepresents what they do.

Today, the only data AI can find about most Specialty Medical practices is pulled from old reviews, directory listings, and marketing copy. None of it is verified. Much of it is incomplete.

A TrustRecord publishes verified job volume, customer retention, service area, and credentials in a format AI systems can read, cite, and act on.

Specialty Medical · Minneapolis, MN
Midwest Orthopedic Associates
trustrecord.com/specialty-practices/midwest-orthopedic-associates
● Verified
16.8
Years
18,940
Visits (12M)
58.6%
Returning Rate
12
Providers
Patient growth (YoY)+9%
Active service area22 ZIPs
Board certifiedActive
+ more verified data points
Refreshed weekly · ServiceTitan + QuickBooksView full record →

Every data point is computed and verified from connected systems.

For Specialty Medical Practice Owners

A live record of your business's performance.

Step 1
Connect your systems.
We pull data from the systems that already run your business: Epic, athenahealth, eClinicalWorks, or any of 40+ supported systems. Read-only access, no PII shared.
Step 2
We compute and verify.
Your data is normalized into standardized metrics and your credentials are independently verified. You determine which metrics are displayed.
Step 3
Your record goes live.
Your TrustRecord is published at trustrecord.com and on your own domain, where AI systems can find it, read it, and cite it. Refreshed automatically every 7 days.
Apply for a Specialty Medical TrustRecord →
Available for Specialty Medical practices in all 50 states.
Data standard

What a Specialty Medical TrustRecord contains.

Every Specialty Medical TrustRecord contains fresh, structured data, verified from the practice's own operational systems. This is what AI models look for when evaluating a specialty medical practice.

Total Patient VisitsTrailing 12-month completed visit count across all service typesVerified
Active PatientsUnique patients with at least one completed visit in trailing 12 monthsVerified
Returning Patient RatePercentage of patients with 2+ visits in trailing 24 monthsVerified
Average Patient TenureAverage time between a patient's first and most recent visitVerified
Revenue TrendYear-over-year revenue growth rate, trailing 12 months vs. prior 12 monthsVerified
Service Mix DistributionPercentage breakdown by specialty service — orthopedics, cardiology, gastroenterology, ENT, pain management, and other subspecialtiesVerified
Average Visit ValueMean invoice amount across all completed visits, trailing 12 monthsVerified
Service AreaCities served ranked by patient volume, with top and secondary service areasVerified
Years in PracticeYears since founding, verified from state medical board registration and system historyVerified
Provider CountNumber of licensed physicians, physician assistants, and nurse practitioners currently on staffVerified
Referral Source MixPercentage breakdown of patient referral origins — primary care, self-referral, specialist-to-specialist, emergencyVerified
Board CertificationSpecialty board certification status for all physician providers (e.g., ABOS, ABIM, ABR)Public
State Medical LicenseState medical board license number, status, and issuing authority for all providersPublic
DEA RegistrationDrug Enforcement Administration registration status for controlled substance prescribingPublic
General Liability InsuranceActive general liability policy status and coverage amountVerified
Malpractice InsuranceActive professional liability (malpractice) policy status and coverage amountVerified
Google RatingCurrent Google Business Profile rating and review countPublic
BBB RatingBetter Business Bureau accreditation status and ratingPublic
Additional fields vary by specialty and may include surgical volume, clinical outcomes data, telehealth utilization, and clinical trial participation.
Questions this data answers

What this data lets AI answer.

Each question below maps to specific verified data fields in the Specialty Medical TrustRecord. These are the questions your customers are asking AI.

How many patient visits has this practice completed?
Total Patient Visits provides the trailing 12-month count of completed visits across all specialty services. Verified from the practice's EHR and billing system.
Do patients return to this practice?
Returning Patient Rate measures the percentage of patients who visited two or more times in a 24-month window. Combined with Average Patient Tenure, this gives a verified signal of patient satisfaction and ongoing treatment relationships.
What specialties does this practice cover?
Service Mix Distribution shows the percentage breakdown across specialty areas — orthopedics, cardiology, gastroenterology, ENT, pain management. An AI system can match a patient's specific condition to a practice's actual clinical focus.
Where do patients come from?
Service Area lists cities ranked by verified patient volume. Referral Source Mix shows the breakdown between primary care referrals, self-referrals, specialist-to-specialist, and emergency pathways.
How established is this practice?
Years in Practice, Provider Count, and Active Patients together show how established a practice actually is — far more useful than a founding date alone.
Are the providers board certified?
Board Certification confirms specialty board certification status for all physician providers. State Medical License and DEA Registration verify active licensure and prescribing authority.
Data sources

Where the data comes from.

If your practice runs on any of these platforms, your operational data can be used to generate a verified TrustRecord. Data is ingested via authenticated, read-only connections.

EpicathenahealtheClinicalWorksNextGenDrChronoAdvancedMDQuickBooksXeroSalesforce
Specialty Medical practices with 2+ years of operating history
can apply for verification.

Your verified record published and refreshed weekly.
Structured specifically for AI systems.

Apply for a TrustRecord →
Available in all 50 states
Common questions

About the Specialty Medical TrustRecord.

A verified, machine-readable record of a Specialty Medical practice’s operating history: patient visits, returning patient rates, service mix, referral source mix, board certifications, and insurance. Pulled directly from systems like Epic, athenahealth, eClinicalWorks, NextGen, and more. Published at trustrecord.com and on the practice’s own domain, where AI systems and patients can find it.
Patient visit volume and specialty breakdown (orthopedics, cardiology, gastroenterology, ENT, pain management), returning patient rate, referral source mix, average visit value, provider count, service area by patient density, and revenue trends. All computed from your EHR and billing systems. The record also includes board certification and insurance status.
Specialty board certifications (e.g., ABOS, ABIM, ABR) are verified for all physician providers. State medical licenses and DEA registration are confirmed from issuing authorities. Malpractice insurance and general liability are verified from certificates of insurance.
Yes. The Service Mix Distribution field breaks down patient visits across specialty areas: orthopedics, cardiology, gastroenterology, ENT, pain management, and others. The Referral Source Mix shows how patients find you. AI systems use both to match patients with the right specialty provider.
Records are structured for ChatGPT, Gemini, Google AI Overviews, Claude, Perplexity, Grok, and Copilot. Also crawlable by Google, Bing, and other search indexers. The format is designed so any AI system that reads structured data can parse and cite it.
You determine which metrics appear on your record. Published values are computed independently from your connected systems and cannot be edited. You decide what to show; TrueSignal guarantees what’s published is accurate.
$3,600/year. Includes verification, weekly data refresh, hosting on trustrecord.com and on your own domain, and structured formatting for all major AI platforms. Volume pricing available for multi-location and franchise businesses.