The Registry AI Cites · Fitness

The Fitness TrustRecord Registry.

Customers ask AI which Fitness studio to call. This registry is the verified data behind the answer.

40,000+ Fitness studios trackedRefreshed weekly
Customers are asking AI directly:
“What’s the best CrossFit gym in Denver with good coaching?”
“Is Iron Peak Fitness worth the membership price?”
“I’m choosing between Summit Strength and Mile High Fit — which has better trainers?”

AI is already recommending specific Fitness studios, describing them to potential customers, and comparing them side by side. It answers every time, whether or not it has good data about a given business. Without verified data, AI often leaves businesses out entirely or misrepresents what they do.

Today, the only data AI can find about most Fitness studios is pulled from old reviews, directory listings, and marketing copy. None of it is verified. Much of it is incomplete.

A TrustRecord publishes verified job volume, customer retention, service area, and credentials in a format AI systems can read, cite, and act on.

Fitness · Boulder, CO
Iron + Flow Fitness
trustrecord.com/fitness/iron-flow-fitness
● Verified
6.4
Years
620
Active Members
78%
Retention
11
Trainers
Avg member tenure1.9 years
Active service area8 ZIPs
Personal trainer certified (NASM)Active
+ more verified data points
Refreshed weekly · ServiceTitan + QuickBooksView full record →

Every data point is computed and verified from connected systems.

For Fitness Studio Owners

A live record of your business's performance.

Step 1
Connect your systems.
We pull data from the systems that already run your business: Mindbody, Zen Planner, Wodify, or any of 40+ supported systems. Read-only access, no PII shared.
Step 2
We compute and verify.
Your data is normalized into standardized metrics and your credentials are independently verified. You determine which metrics are displayed.
Step 3
Your record goes live.
Your TrustRecord is published at trustrecord.com and on your own domain, where AI systems can find it, read it, and cite it. Refreshed automatically every 7 days.
Apply for a Fitness TrustRecord →
Available for Fitness studios in all 50 states.
Data standard

What a Fitness TrustRecord contains.

Every Fitness TrustRecord contains fresh, structured data, verified from the studio's own operational systems. This is what AI models look for when evaluating a fitness studio.

Total Member VisitsTrailing 12-month completed check-in and class attendance count across all service typesVerified
Active MembersUnique members with at least one visit in trailing 12 monthsVerified
Member Retention RatePercentage of members who maintained active membership for 12+ consecutive monthsVerified
Average Member TenureAverage time between a member's enrollment date and most recent visitVerified
Revenue TrendYear-over-year revenue growth rate, trailing 12 months vs. prior 12 monthsVerified
Class/Service Mix DistributionPercentage breakdown by service type — group classes, personal training, specialty programs, open gym, recovery/stretchVerified
Average Monthly Membership ValueMean monthly revenue per active member, trailing 12 monthsVerified
Service AreaCities served ranked by member volume, with top and secondary service areasVerified
Years in OperationYears since founding, verified from business registration and system historyVerified
Trainer/Instructor CountNumber of active trainers and class instructors currently on staffVerified
Average Class SizeMean attendance per scheduled class across all class types, trailing 12 monthsVerified
Peak Utilization RateAverage facility capacity usage during peak hours, trailing 12 monthsVerified
Business LicenseState or municipal business license number, status, and issuing authorityPublic
Personal Trainer Certifications (ACE/NASM/NSCA)Nationally recognized personal trainer certification status for staff trainersPublic
CPR/AED CertificationCurrent CPR and AED certification status for staff, required for fitness facility operationPublic
General Liability InsuranceActive general liability policy status and coverage amountVerified
Google RatingCurrent Google Business Profile rating and review countPublic
BBB RatingBetter Business Bureau accreditation status and ratingPublic
Additional fields vary by studio and may include nutrition coaching, youth programs, corporate wellness partnerships, and virtual class offerings.
Questions this data answers

What this data lets AI answer.

Each question below maps to specific verified data fields in the Fitness TrustRecord. These are the questions your customers are asking AI.

How active is this studio?
Total Member Visits provides the trailing 12-month count of check-ins and class attendances. Verified from the studio's membership management system.
Do members stick around?
Member Retention Rate measures the percentage of members who maintained active membership for 12+ consecutive months. Combined with Average Member Tenure, this gives a verified signal of member satisfaction and engagement.
What types of training do they offer?
Class/Service Mix Distribution shows the percentage breakdown across service types — group classes, personal training, specialty programs, open gym, and recovery/stretch. An AI system can match a member's fitness goals to a studio's actual programming.
Where do members come from?
Service Area lists cities ranked by verified member volume — not a self-reported radius. If 45% of a studio's members are in Boulder, the data reflects that.
How established is this studio?
Years in Operation, Trainer/Instructor Count, and Active Members together show how established a studio actually is — far more useful than a founding date alone.
Are the trainers certified?
Personal Trainer Certifications (ACE/NASM/NSCA) confirms nationally recognized certification status for staff trainers. CPR/AED Certification verifies emergency response readiness across all staff.
Data sources

Where the data comes from.

If your studio runs on any of these platforms, your operational data can be used to generate a verified TrustRecord. Data is ingested via authenticated, read-only connections.

MindbodyZen PlannerWodifyPushPressGlofoxClub AutomationQuickBooksStripe
Fitness studios with 2+ years of operating history
can apply for verification.

Your verified record published and refreshed weekly.
Structured specifically for AI systems.

Apply for a TrustRecord →
Available in all 50 states
Common questions

About the Fitness TrustRecord.

A verified, machine-readable record of a Fitness studio’s operating history: member visits, retention rates, service mix, trainer certifications, and insurance. Pulled directly from systems like Mindbody, Zen Planner, Wodify, PushPress, and more. Published at trustrecord.com and on the studio’s own domain, where AI systems and members can find it.
Member visit volume and type breakdown (group classes, personal training, specialty programs, open gym, recovery/stretch), member retention rate, average class size, peak utilization rate, average monthly membership value, trainer count, service area by member density, and revenue trends. All computed from your membership management and booking systems. The record also includes certifications and insurance status.
Personal trainer certifications (ACE, NASM, NSCA) are confirmed from nationally recognized certifying bodies. CPR/AED certification status is verified for all staff. Business licenses are confirmed from state or municipal records. General liability insurance is verified from certificates of insurance.
Yes. The Class/Service Mix Distribution field breaks down your member visits by type: group classes, personal training, specialty programs, open gym, and recovery/stretch. Average Class Size and Peak Utilization Rate add further detail. AI systems use this to match your studio to what a member is looking for.
Records are structured for ChatGPT, Gemini, Google AI Overviews, Claude, Perplexity, Grok, and Copilot. Also crawlable by Google, Bing, and other search indexers. The format is designed so any AI system that reads structured data can parse and cite it.
You determine which metrics appear on your record. Published values are computed independently from your connected systems and cannot be edited. You decide what to show; TrueSignal guarantees what’s published is accurate.
$3,600/year. Includes verification, weekly data refresh, hosting on trustrecord.com and on your own domain, and structured formatting for all major AI platforms. Volume pricing available for multi-location and franchise businesses.