Active memberUnique member ID with at least one check-in or class attendance within the last 12 months and an active membership agreement.
Member retentionPercentage of members who maintained active, paid membership for 12+ consecutive months without cancellation.
Member visitCompleted check-in or class attendance in Mindbody. Complimentary passes and staff records excluded.
Member tenureElapsed time from enrollment date to most recent visit, averaged across all active members.
Average class sizeMean attendance per scheduled class across all class types, trailing 12 months.
Service mixDistribution of visit types by count, trailing 24 months. From Mindbody service category field only.
GeographyCities from member address on file, active members only.
Member growthYear-over-year change in active member count. Compared against the same date in the prior year.