Active customerUnique customer ID with at least one completed, non-voided service within the last 24 months.
Recurring service ratePercentage of active customers on ongoing service plans (monthly, quarterly, or annual).
Service visitCompleted, invoiced service visit in PestPac. Voided, refunded, and test records excluded.
Customer tenureElapsed time from first service to most recent service, averaged across all active customers.
Continuous operationNo gap exceeding 6 months between consecutive invoiced services across the business history.
Service mixDistribution of service types by count, trailing 24 months. From PestPac service category field only.
Recurring revenue ratePercentage of total revenue from recurring service agreements, trailing 12 months.
Customer retention ratePercentage of customers who renewed or continued service from one year to the next.
GeographyCities from service address on completed service records, trailing 24 months.