Active customerUnique customer ID with at least one completed, non-voided invoice within the last 24 months.
Repeat customerCustomer with 2+ completed service visits within any 24-month window.
Service visitCompleted, invoiced pest control service visit in ServiceTitan. Voided, refunded, and test records excluded.
Customer relationshipElapsed time from first invoice to most recent invoice, averaged across all active customers.
Continuous operationNo gap exceeding 6 months between consecutive invoiced service visits across the business history.
Service mixDistribution of service types by visit count, trailing 24 months. From ServiceTitan service category field only.
GeographyCommunities from service address on completed service visit records, trailing 24 months.
Customer growthYear-over-year change in unique customer IDs with at least one completed service visit. Compared against the same 12-month window in the prior year.
Service plan retentionPercentage of customers on recurring service plans who renew at the next scheduled renewal period, trailing 12 months.