Active patientUnique patient ID with at least one completed, non-voided treatment within the last 24 months.
Returning patientPatient with 2+ completed treatments within any 24-month window.
TreatmentCompleted, invoiced aesthetic treatment in Aesthetic Record. Voided, refunded, and test records excluded.
Patient tenureElapsed time from first treatment to most recent treatment, averaged across all active patients.
Continuous operationNo gap exceeding 6 months between consecutive completed treatments across the business history.
Service mixDistribution of treatment types by count, trailing 24 months. From Aesthetic Record treatment category field only.
GeographyCities from patient home address on completed treatment records, trailing 24 months.
Patient growthYear-over-year change in unique patient IDs with at least one completed treatment. Compared against the same 12-month window in the prior year.
Average treatment valueMean transaction amount across all completed, non-voided treatments in the trailing 12 months. From Square transaction records.